Read on to learn the main differences between WhatsApp, WhatsApp Business, and the WhatsApp Business API. Companies looking to take their WhatsApp conversations to the next level can benefit from the WhatsApp API, which allows businesses to integrate WhatsApp into a CRM and customer support software and unlock additional features such as chatbots and media-rich messages. The main difference between WhatsApp and WhatsApp Business is that companies get a verified and more complete Business Profile so customers can trust who they’re chatting with. WhatsApp is the consumer version of the messaging app, whereas WhatsApp Business is specifically designed for companies. The differences between WhatsApp and WhatsApp Business The differences between WhatsApp and WhatsApp Business.Here’s what you need to know to get started.

If your business isn’t using WhatsApp, you could be missing a huge opportunity to support your customers. WhatsApp is the most popular chat app in the world, with a whopping 2.5 billion users. With support that’s fast, personal, convenient, and secure, messaging has quickly become a fan favorite for both customers and businesses. And businesses are following suit: 53 percent of companies that launched a new channel in 2020 added messaging. In fact, the volume of support tickets over WhatsApp alone jumped 101 percent in 2020, according to our 2021 Customer Experience Trends Report.Ĭustomers want to interact with companies over the same channels they use with friends and family. Messaging apps have the highest customer satisfaction rating of any support channel and their usage has skyrocketed.

Use of whatsapp business account