Since broadcast messages act a bit like a BCC (blind carbon copy) on an email, you can safely choose which group of contacts to send a message to and not worry about other members of that group seeing someone else’s contact information. Whatever you decide to broadcast, you are always ensuring that the communication between school and parents is seamless, and delivered quickly and effectively. It is highly likely that this messaging tool is used by parents, so why not utilise this and create a list of the pupils’ parents - sorted perhaps by year group - and send important updates to everyone at once? This can be anything from reminders about homework unexpected closures or snow days upcoming events like school fetes or concerts, and where you can buy tickets school news filtered by year group and relevance and many, many other things.

How can we use WhatsApp Broadcast in schools? It is time to incorporate WhatsApp, as another far-reaching platform, into your own marketing strategies making great use of this 1-1 communication to create a more personalised user experience.

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